The Rental Sales Executive is the commercially focused member of the vehicle rental branch or regional team responsible for developing the corporate and business account base that transforms a branch from a transactional walk-in and online booking operation into a commercially active, relationship-driven revenue generator. While the Rental Receptionist serves the customer who arrives, the Rental Sales Executive finds and develops the customers who have not yet arrived - building relationships with the local business community, fleet decision-makers, travel managers and procurement professionals whose employees rent regularly and whose consolidated account spend can represent a significant and predictable revenue stream for the branch.
Corporate rental is a segment where relationship wins above price more often than pure transactional rental. A business that books fifty vehicle days per month with a single rental supplier is choosing reliability, service quality and the confidence that their employees will be looked after - not simply the lowest rate on the day. The Rental Sales Executive who builds that confidence through consistent account management, proactive communication and genuine responsiveness when things go wrong creates the stickiness that retains corporate accounts through competitor rate promotions, transition periods and the occasional service failure that every rental operation experiences.
Beyond corporate account development, the Rental Sales Executive maximises revenue during the check-out transaction itself - ensuring that every customer presenting at the branch counter is offered the full ancillary product range including damage waiver upgrades, additional insurance, vehicle upgrades and premium fuel options in a way that adds genuine value to the customer's experience rather than creating the pressured transactional experience that drives negative reviews. Venatu recruits Rental Sales Executives for permanent and contract roles across national and regional vehicle rental businesses, commercial vehicle hire operations, dealer group daily rental businesses and automotive mobility businesses throughout the UK. This role sits within our car dealership and operational support recruitment divisions.
Who We Recruit For
We place candidates with:
- National and regional car and van rental businesses with corporate sales functions
- Commercial vehicle and specialist vehicle hire businesses with account development requirements
- Dealer group daily rental operations with local business account programmes
- Fleet management and mobility businesses with short-term rental sales activities
- Airport and transport hub rental operations with corporate travel account programmes
Roles We Place
- Rental Sales Executive
- Corporate Rental Sales Executive
- Fleet Rental Sales Executive
- Business Development Executive (Vehicle Rental)
- Rental Account Manager
- Commercial Vehicle Rental Sales Executive
- Senior Rental Sales Executive
Who Can Apply
Strong Rental Sales Executive candidates typically come from customer-facing sales and account management backgrounds. Strong placements typically come from:
- Experienced Rental Sales Executives at vehicle rental businesses who want to move to a new employer, a larger or more commercially active territory or an improved package
- Rental Receptionists who have demonstrated consistently strong ancillary attachment rates and a natural ability to develop rapport with returning corporate customers, and who want to step into a dedicated account development and new business role
- Fleet Sales Executives who have built corporate fleet relationships and want to apply their account development skills in the rental environment, where the sales cycle is shorter and the customer contact frequency is higher
- Car Sales Executives who have developed strong relationships with local business customers through fleet enquiries and want to move into a dedicated B2B sales role where the transactional sales pressure is replaced by account management and corporate relationship building
- Business Development Executives from other automotive businesses who want to apply their new business development skills in the rental and mobility sector
- Field or internal sales professionals from travel, leasing, insurance or fleet management who have managed corporate accounts within adjacent sectors and want to develop a specialism in vehicle rental, where their B2B relationship management skills transfer well
- Telesales or inside sales professionals with strong telephone account management skills who want to develop into a rental sales role with a blend of telephone account management and field-based new business activity
No mandatory formal qualifications are required. A full Category B driving licence is required for field-based roles. Strong written and verbal communication, a consultative approach to selling and a working knowledge of the business car hire market are the foundations of effective rental account development. Venatu confirms the blend of field and internal activity, corporate vs SME account focus and product range with each employer before presenting candidates.
Rental Sales Executive Salary Guide
| Role | Annual Salary Range |
|---|---|
| Rental Sales Executive (Entry / Developing) | £24,000 - £32,000 base |
| Rental Sales Executive (Experienced) | £28,000 - £40,000 base |
| Corporate Rental Sales Executive | £32,000 - £46,000 base |
| Commercial Vehicle Rental Sales Executive | £30,000 - £44,000 base |
| Senior Rental Sales Executive / Account Manager | £38,000 - £54,000 base |
OTE including commission on new account revenue, account volume growth and ancillary attachment rates typically adds materially to the base salary at most rental businesses. A company car or car allowance is standard in field-based roles. Venatu benchmarks base, commission structure and realistic OTE with each employer before presenting candidates. Visit the HR Hub for broader context on automotive and rental commercial sales role remuneration.
What the Role Involves
New Business Development:
- Identifying local and national businesses within the branch's catchment area whose employees rent regularly - professional services firms, construction companies, engineering businesses, logistics operators, utility providers and any organisation whose project work, field sales or service activities generate a regular vehicle hire requirement - and approaching them with a corporate rental proposition
- Conducting face-to-face meetings with travel managers, fleet administrators and procurement decision-makers, presenting the branch's corporate rate structure, account terms, booking process and service standard in a way that positions the business favourably against the competitor rental supplier the prospect is currently using
- Converting prospect meetings into account openings, setting up the corporate account in the rental management system, briefing the branch team on the account's preferences and ensuring the first booking from a new account delivers an experience that confirms the customer made the right decision
Corporate Account Management:
- Maintaining regular contact with the branch's established corporate accounts through scheduled telephone reviews, periodic face-to-face visits and proactive communication about rate promotions, fleet changes or service developments relevant to the account's activity profile
- Monitoring corporate account booking volume and identifying accounts where usage is declining, approaching the account manager or travel booker to understand whether a service issue, a competitor offer or a change in the business's travel activity has driven the change
- Managing corporate account queries and service failures - incorrect charges, vehicle availability problems, billing disputes - resolving them promptly and using the resolution as an opportunity to reinforce the relationship rather than allowing the failure to erode it silently
In-Branch Upselling:
- Supporting the branch team's ancillary revenue performance, working alongside Rental Receptionists to develop the team's confidence and technique in presenting insurance upgrades, vehicle upgrades, pre-paid fuel and ancillary hire products during the check-out transaction
- Managing walk-in and telephone enquiries for the branch during busy periods, converting enquiries into bookings and maximising the revenue opportunity from each interaction
Reporting and Market Intelligence:
- Maintaining records of all prospect and account activity in the CRM or sales management system, recording call outcomes, account volume trends and any pricing or competitive intelligence gathered
- Reporting new account pipeline, corporate account revenue performance and any market intelligence relevant to the branch's commercial positioning to the Rental Branch Manager at the agreed reporting frequency
How the Process Works
For employers:
- Submit a vacancy with the corporate account base, target market, commission structure, field vs internal split and fleet type.
- We confirm candidate availability and commercial sales track record and present a pre-screened shortlist within five working days.
- Candidates are assessed for account development capability, rental or automotive sector knowledge, customer relationship quality and commercial track record.
- Interview and offer supported by Venatu throughout.
For candidates:
- Register your CV with your rental or commercial sales background, corporate account development track record, OTE achieved and preferred location and sector.
- A Venatu consultant will review your background and contact you directly.
- Roles are matched to your sales experience, product knowledge and geography.
- Venatu manages the process and advises on base, commission and OTE expectations ahead of offer.
Browse current vacancies or create a job alert to be notified when relevant roles become available.
FAQ
What does a Rental Sales Executive do? A Rental Sales Executive develops and manages the corporate and business account base for a vehicle rental branch or regional operation, generating new account relationships through prospecting and face-to-face sales activity and retaining and growing established corporate accounts through regular contact and account management. The role also supports in-branch ancillary upselling and booking conversion activity alongside the branch's Rental Receptionist team.
What is the difference between a Rental Sales Executive and a Rental Receptionist? A Rental Receptionist manages the customer transaction at the branch counter - check-out and check-in, agreement processing, ancillary presentation during the check-out and vehicle condition inspection. A Rental Sales Executive focuses on developing the commercial account base - finding new corporate customers, managing existing account relationships and building the contracted and preferred supplier revenue that underpins the branch's sustainable utilisation. In smaller branches the two functions are often combined in a single broader role.
What does a Rental Sales Executive earn in the UK? Experienced Rental Sales Executives earn between £28,000 and £40,000 base. Corporate and senior account managers earn between £32,000 and £54,000 base. OTE including commission adds materially above the base at most businesses. Field-based roles include a company car or allowance. Venatu benchmarks base and OTE with each employer before presenting candidates.
What is the progression from Rental Sales Executive? Common progression routes include Senior Rental Sales Executive, Corporate Account Manager, Rental Branch Manager for those who develop the operational management dimension, and Regional Manager for those who combine a strong commercial track record with people management capability. Read about how commercial automotive careers develop in How Rising Fuel Prices Are Impacting Automotive Recruitment In The UK.
Register or Enquire
Candidates - Register your CV with your rental or commercial sales background, corporate account development record and OTE achieved. Venatu will match you to current Rental Sales Executive vacancies across vehicle rental businesses and dealer group operations, including roles not publicly advertised. Browse live vacancies or create a job alert.
Employers - Submit a vacancy or visit the client hub to discuss your Rental Sales Executive requirements. Our team will respond within one working day.