The Fleet Sales Executive drives business-to-business vehicle sales, developing and managing relationships with companies, public sector organisations and sole traders to supply cars and commercial vehicles on finance, contract hire and outright purchase. Working across a customer base that ranges from local SMEs with two or three company vehicles to regional businesses running fleets of twenty or more, the Fleet Sales Executive combines consultative selling skills with product knowledge, funding fluency and the relationship management discipline to build a portfolio of repeat accounts that deliver consistent volume month after month.
In a franchised dealership, the fleet function is often the most commercially resilient revenue stream, less dependent on individual consumer sentiment and more driven by contractual renewal cycles, whole-life cost models and the strength of the relationship between the executive and the fleet or finance decision-maker. The Fleet Sales Executive who builds genuine trust with their accounts, understands their customers' operational requirements and becomes the first call when a contract renewal or additional vehicle requirement arises is a consistent, high-value commercial asset.
Venatu recruits Fleet Sales Executives for permanent and contract roles across franchised car and commercial vehicle dealerships, manufacturer and OEM fleet sales operations, contract hire and leasing businesses and automotive fleet remarketing businesses throughout the UK. This role sits within our car dealership and truck and van recruitment divisions.
Who We Recruit For
We place candidates with:
- Franchised car and commercial vehicle dealerships with dedicated fleet and business sales functions
- Manufacturer and OEM fleet sales teams
- Vehicle leasing and contract hire businesses
- Fleet remarketing and used vehicle fleet disposal operations
- Automotive subscription and mobility service businesses serving corporate customers
- Commercial vehicle dealer groups with fleet and SME sales programmes
- Fleet management software and technology businesses with vehicle supply partnerships
Roles We Place
- Fleet Sales Executive
- Fleet and Business Sales Executive
- Business Sales Executive (Automotive)
- Corporate Fleet Sales Executive
- SME Fleet Sales Executive
- Fleet Account Executive
- New and Used Fleet Sales Executive
- Senior Fleet Sales Executive
Who Can Apply
Strong Fleet Sales Executive candidates typically come from:
- Experienced Fleet Sales Executives at franchised dealerships or manufacturer fleet teams who want to move to a new employer, a different manufacturer brand or a higher-volume fleet operation with greater earnings potential
- Car Sales Executives with a proven retail sales track record who have identified fleet and business sales as their next step and want a role where the relationship and renewal cycle rewards consistent relationship management over transactional volume selling
- Commercial Sales Executives who want to broaden their B2B vehicle sales scope from commercial vehicles into a mixed car and van fleet sales portfolio or an OEM fleet sales role
- Contract Hire Executives who have been managing contract hire quotations and customer relationships and want to move into a direct fleet sales executive role with greater commercial autonomy and earnings potential
- B2B sales professionals from fleet-adjacent sectors including fuel cards, fleet telematics, automotive insurance, fleet management software or business mobility services who want to move into direct vehicle fleet sales
- Business development professionals from automotive aftermarket, parts or accessories backgrounds who want to apply their B2B customer management skills in a vehicle fleet sales environment
Knowledge of fleet funding products including contract hire, finance lease, hire purchase and salary sacrifice is expected for most fleet sales roles. Familiarity with whole-life cost modelling, manufacturer fleet pricing and fleet decision-making processes within SME and corporate customer organisations is valued. Venatu confirms the funding product knowledge and customer account profile required with each employer before presenting candidates.
Fleet Sales Executive Salary Guide
| Role | Base Salary Range | OTE Range |
|---|---|---|
| Fleet Sales Executive (Entry / Developing) | £22,000 - £28,000 | £32,000 - £45,000 |
| Fleet Sales Executive (Experienced) | £26,000 - £36,000 | £42,000 - £60,000 |
| Senior Fleet Sales Executive | £32,000 - £42,000 | £50,000 - £70,000 |
| Fleet Account Executive (Large Accounts) | £34,000 - £46,000 | £55,000 - £80,000 |
Most fleet sales roles include a demonstrator vehicle or car allowance, a fuel card and a fleet-specific commission structure linked to units delivered, contract hire income generated or fleet revenue margin. OTE is directly tied to the size and activity level of the account portfolio. Venatu benchmarks package and OTE expectations with each client before beginning a search. Visit the HR Hub for broader context on automotive B2B sales role remuneration.
What the Role Involves
- Developing and managing a portfolio of fleet and business customers across SME, corporate and public sector account types, building long-term relationships that generate consistent repeat vehicle orders and contract renewal activity
- Prospecting for new fleet accounts through outbound calls, local business networking, manufacturer fleet referral programmes and digital lead follow-up, identifying decision-makers and building the pipeline of new business
- Producing accurate contract hire, finance lease, hire purchase and outright purchase quotations in line with manufacturer fleet pricing, lender rate schedules and the customer's operational requirements
- Presenting whole-life cost comparisons for vehicle recommendations against the customer's current fleet, demonstrating value through total cost of ownership rather than list price
- Managing the order process for fleet customers from vehicle specification and order placement through to delivery coordination and customer handover, keeping accounts informed of progress throughout
- Working with the Fleet Sales Manager to manage target accounts, revenue forecasts and pipeline reporting as required by the dealership or employer's fleet sales process
- Attending manufacturer fleet training events, fleet industry forums and customer fleet review meetings as a credible representative of the employer's fleet capability
- Coordinating with the Business Manager or finance function to ensure fleet deals are structured correctly, documented compliantly and delivered with appropriate F&I product presentation where applicable
- Managing the renewal cycle for existing contract hire customers, proactively engaging with accounts approaching termination to secure renewal business ahead of competitor approach
How the Process Works
For employers:
- Submit a vacancy with the manufacturer franchise, target customer profile, fleet commission structure and any fleet funding product knowledge requirements.
- We confirm candidate availability and present a pre-screened shortlist within five working days.
- Candidates are assessed for fleet sales track record, funding product knowledge and B2B account management capability.
- Interview and offer supported by Venatu throughout.
For candidates:
- Register your CV with your fleet sales track record, the fleet funding products you have sold, the size and type of account portfolio managed and your OTE history.
- A Venatu consultant will review your background and contact you directly.
- Roles are matched to your sales background, preferred manufacturer and geography.
- Venatu manages the process and advises on package and OTE expectations ahead of offer.
Browse current vacancies or create a job alert to be notified when relevant roles become available.
FAQ
What does a Fleet Sales Executive do? A Fleet Sales Executive develops and manages a portfolio of business customers to supply cars and commercial vehicles on contract hire, finance lease, hire purchase and outright purchase. The role combines new business prospecting with account management of existing fleet customers, producing vehicle and funding quotations, managing the order and delivery process and proactively managing contract renewal activity to retain and grow the account base.
What is the difference between a Fleet Sales Executive and a Car Sales Executive? A Car Sales Executive primarily sells retail vehicles to private consumers in a fast-turnaround, high-footfall environment. A Fleet Sales Executive sells vehicles to business customers, managing longer relationship and renewal cycles, working with fleet funding products and whole-life cost models and managing a structured account portfolio rather than individual retail transactions. Both roles are commercially driven but the selling environment, customer type and success metrics are fundamentally different. Venatu advises candidates on the transition between the two contexts.
What fleet funding products does a Fleet Sales Executive need to know? Core knowledge areas include contract hire, finance lease, hire purchase, personal contract purchase used in salary sacrifice schemes, outright purchase pricing and HMRC benefit-in-kind implications for company car drivers. Manufacturer fleet discount structures, volume bonus programmes and fleet support packages are also important. Venatu confirms the specific funding product knowledge required with each employer before presenting candidates.
What does a Fleet Sales Executive earn in the UK? Experienced Fleet Sales Executives typically earn between £26,000 and £36,000 base with OTE ranging from £42,000 to £60,000. Senior and large-account executives can achieve OTE of £70,000 to £80,000 or more with a well-developed portfolio. OTE is directly tied to fleet volume, funding product mix and account renewal performance. Venatu benchmarks package and realistic OTE expectations with each client before beginning a search.
What is the progression from Fleet Sales Executive? Common progression routes include Senior Fleet Sales Executive, Fleet Account Manager, Fleet Sales Manager and Fleet Director. Fleet Sales Executives who develop strong commercial negotiation skills and a consistent high-volume portfolio are also well positioned to move into manufacturer fleet sales, key account management at leasing businesses or fleet consultancy. For senior Director-level appointments visit Venatu Executive. Read about how the fleet market is evolving in How Rising Fuel Prices Are Impacting Automotive Recruitment In The UK.
Register or Enquire
Candidates - Register your CV with your fleet sales track record, funding products sold, account portfolio size and OTE history. Venatu will match you to current Fleet Sales Executive vacancies across franchised dealerships, manufacturer fleet teams and leasing businesses, including roles not publicly advertised. Browse live vacancies or create a job alert.
Employers - Submit a vacancy or visit the client hub to discuss your fleet sales requirements. Our team will respond within one working day.